P2P-Banking

Marketing – Smava asks users to videotape their experiences

German p2p lending service Smava has sent its lenders an email asking them to produce short videos telling their personal experiences using Smava. Smava offers 50 Euro (approx. 75 US$) for each user generated video that is sent to Smava and published.

Three (older) videos by Smava lenders can be viewed here.

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