Borrowers with unsatisfying credit seeking a loan can not use Zopa.com. Instead of just declining these applications, Zopa now sells these leads through Paaleads.com.  Brokers and financial advisors can bid to obtain these leads. (Source Mortgagesolutions-online.com)

Paaleads classifies the leads in three categories:

• Unsecured loans – homeowners over 10.000 pounds
• Unsecured loans – homeowners below 10.000 pounds
• Unsecured loans – non homeowners

As the screenshots below (taken today) show, the leads are selling for prices of up to 35 pounds.