italia

Zopa Italy promises to lend at Kiva

wiseclerk 1 Comment

In an email newsletter Zopa Italy encouraged its member to spread the word about Zopa to friends and relatives. Zopa says it is for 'a good reason': Zopa Italy pledges to lend $1 on Kiva for each new member that registers at Zopa Italy before January 15th.
Everybody can monitor how much Zopa invested on this lender page at Kiva.

I am sure that Kiva will highly appreciate this promotion, a target audience that is already interested in p2p lending gets introduced to Kiva's concept. But I am not sure if that is a good marketing campaign for Zopa. Should the lenders decide Kiva is an interesting concept they might lend their money at Kiva instead of at Zopa. Maybe Zopa speculates lenders will invest in both. Or Zopa wants the added social angle to increase chances of press coverage.

What do you think? Discuss this at the Zopa forum. 

Zopa marketing

(Source: Email newsletter from Zopa Italy, Dec. 27th)

Boober Italy launched yesterday

wiseclerk

In Italy peer to peer lending service Boober.it launched yesterday. Boober Italy is a joint venture between Centax and Boober International which operates it's service in the Netherlands since February. Boober Italy charges borrowers 19.95 Euro to obtain their credit grade.
So far I could not check all details. The FAQ still has some bugs – some sections still refer to the situation of lending in the Netherlands ("I don't live in the Netherlands – may I still invest")

The launch is almost simultaneous to the launch of Zopa Italy.