Daric will enter the US p2p lending market. I conducted an interview with CEO Greg Ryan in summer. I am publishing it now, as he has notified me that Daric will launch soon.

What is Daric about?

At Daric, our vision is to provide a platform to serve people that have capital and people that need it in an efficient, friendly, and easy to use way. We believe that being a Silicon Valley based internet platform, we can leverage new technologies to increase transparency in the financial system, use algorithms and automation to help both lenders and borrowers make better financial decisions, and increase access to capital for the community as a whole.

What are the three main advantages for lenders?

1. We have placed a great emphasis on the user experience and user interface of our platform (applies to both lenders and borrowers).

2. The ability to monetize hard assets (we will go into greater detail after we have established our cash based system).

3. Providing another platform for p2p lenders to deploy their capital on. By spreading out their capital on several platforms (Daric, Lending Club, Prosper, etc.), we can provide lenders with proper diversification which therefore reduces risk.

What are the three main advantages for borrowers?

1. We have placed a great emphasis on the user experience and user interface of our platform (applies to both lenders and borrowers).

2. We want to expand beyond the debt consolidation model currently used by the industry leaders.

3. Daric provides another source of capital for borrowers that need it. Borrowers greatly benefit by numerous sources of capital.

Which marketing channels will you use to attract lenders and borrowers? Can you share the projected acquisition costs per customer?

Daric intends to acquire both lenders and borrowers through internet based marketing initiatives. However, we feel the most powerful way to acquire users is through word of mouth. If we provide great value and service to both our lenders and borrowers, we hope they will tell their friends about us. There is no marketing tool that is more powerful than a positive referral from someone you know and trust. Continue reading →