Linked Finance brings p2c lending to Ireland, enabling Irish residents (and companies) to lend to Irish companies. Borrowing companies are grouped into one of four categories (consumer, Manufacturing, industrial and agricultural, young businesses or knowledge, information technology (IT) and expertise). Linked Finance reviews each potential borrower and only allows businesses to borrow if they have successfully completed a full credit vetting process. The process is based on validating key up-to-date financial information and ensuring the creditworthiness of each borrower posted on the site. Linked Finance had start-up investment from Enterprise Ireland, and partners and investors in the venture include entrepreneurs Bobby Kerr, Senator Feargal Quinn, and Kingsley Aikins, as well as Irish American businessmen Peter Hooper and Carl Shanahan.