“The funds raised are for marketing, software development and operating costs. Note that we have dedicated 2.2 million Euro for the approval of the Bank of France to be recognized as an institution credit, such as Cetelem or Sofinco, “said Charles Egly, CEO of Prêt d’Union (statement originally in French, translated).
See a video interview with founder Charles Egly on Frenchweb.
Offering p2p loans for 36, 48 and 60 month loan terms the company aims to reach a 0.1% market share of the consumer credit market in France.
Update: Lending on Prêt d’Union is restricted to lenders that have ‘accredited investor’ status (this excludes the majority of population).