P2P Lending In Japan – The Current Situation

This is a guest post by Tomoyuki Sugiyama, Representative Director of Crowdcredit, Inc (full bio at the end of the article).

Advent of P2P lending in Japan

maneo, Inc. and Exchange Corporation KK were the first P2P lending platform operators in Japan. In 2007, maneo, Inc. was established and it started the registration processes with Japanese authorities which were necessary to run the platform. And it launched the platforms – maneo – in 2008. Exchange Corporation launched its P2P lending platform AQUSH in 2009. Also SBI group established a subsidiary to run P2P lending platform – SBI Social Lending Co., Ltd. – in 2008 and launched the platform in 2011.

maneo at first focused on consumer loans, but soon changed its focus to SMEs loans. AQUSH focused on consumer loans and widened its line-ups to real-estate collateralized loans, overseas consumer loans (investments are made in the loans originated by LendingClub) and loans of which borrowers are solar energy power plant operators in early 2013. SBI Social Lending focuses on securities collateralized consumer loans.

From regulatory perspective, any legal entity (person or company) which lends money in Japan must make registration under Money Lending Business Act, which prevents the P2P lending platform operators to offer a platform which personal investors lend money directly to the borrowers. Hence in Japan, personal investors effectively lend their money to the borrowers through investing in the P2P lending platforms’ businesses which they lend money to the borrowers as the operators of investment funds (Anonymous Partnership Agreements under Japanese commercial law).

Recent trend in Japan

Compared to the growth of P2P lending markets in the UK or in USA, Japanese P2P lending market grew moderately – currently the amount of outstanding loans managed by the largest P2P lending platform, maneo, is estimated to be around 60 million dollars. This is assumed due to over-banking in Japan – in Japan, national average loan to deposit ratio of traditional banks is below 70% and the banks lend quite aggressively, which is quite different from the situation in the UK or in USA where the banks are lending less and less in de-leverage process of their balance sheet in post Lehman crisis period. Borrowers in Japan can much more easily access to traditional financial system compared to the borrowers in the UK or in USA and national average lending interest rate of the banks in Japan is currently 0.887%.

As a result, no operator entered into P2P lending market in Japan after SBI Social Lending and there were only three P2P lending platforms in Japan until 2013.

In late 2012, Crowd Securities Japan Co. Ltd. (previously Midori Securities) announced to launch the fourth P2P lending platform in Japan – Crowd Bank – in 2013 and they launched it in late December in 2013. Crowd Bank offers SMEs loans, real-estate collateralized loans and also overseas microfinance loans which the platform lends to MFIs in Asian region.

Also in early 2013, Crowdcredit, Inc. announced to launch the fifth P2P lending platform in Japan and it was launched in June 2014. Crowdcredit became the first P2P lending platform in Japan which focuses only on cross-border P2P lending. Crowdcredit, as the operator of the platform, has invested in credit market in Peru in Latin America as a start. Continue reading

Maneo Introduces Guaranteed P2P Loan

Maneo introduces guaranteed p2p lending in Japan. On the new “G-Loan” the lender does not need to worry any more about defaults. Minimum investment is only 10,000 JPY (approx. 100 US$). The loans are guaranteed by Orix Credit Corporation which entered into a partnership with Maneo.

The downside is that on “G-Loans” the lender only receives 1.5% interest.

The borrower pays a fixed interest rate, which is set depending on his credit grade:

Borrowers now have the option of selecting a standard loan or a G-Loan. Selecting maneo’s standard loan gives borrowers the opportunity to lower their interest expense if sufficient lenders bid on their loans. In contrast, interest rates on G-Loans are fixed at 7.0%, 8.0%, 9.5%, 11.0% and 12.0% depending on the borrower’s credit rating. According to Tadatoshi Senoo, CEO of maneo, “We believe borrowers who select G-Loans will have an easier time attracting funds from lenders thanks to the guaranty by Orix Credit, and that the liquidity of maneo’s online social lending marketplace will increase significantly as a result, making borrowing at maneo even more attractive.”

In my view the choice whether it is a guaranteed loan or not should not be the borrower’s, but only for the lender to choose when bidding.

With an interest rate of only 1.5% the only merit of this model for lenders is that he can not lose money when bidding on a guaranteed loan.

Review of peer to peer lending developments in 2008

As the end of 2008 approaches here is a look back on the highlights of peer to peer lending news in 2008:

Maneo launch in Japan

Maneo.jp today launched the first active p2p lending service in Japan. The service connects lenders (aged 20-65) and borrowers (aged 20-60). Maneo verifies the identity, credit grade and the income of potential borrowers (minimum annual income required is approx. 30,000 US$). Borrowers then create a loan listing and set a maximum interest rate. Lenders can bid on the loan through an auction process.

For information about Maneo’s funding see the earlier coverage: “Maneo to introduce p2p lending in Japan

Maneo screenshot date 10/15/2008

Maneo to introduce p2p lending in Japan

Maneo.jp aims to be the first active p2p lending service in Japan. Their mission statement (from a press release):

maneo Inc. plans to offer a user friendly and highly secure online community for people to borrow and lend money through an online auction system. maneo is about helping people lend and borrow money with each other, sidestepping the expense and inconvenience of traditional banks and consumer finance companies. People who want to borrow money register with maneo and create loan listings. Potential lenders register with maneo and bid on the loan listings they are interested in. maneo aggregates the bids with the lowest rates to fund the relevent loans and handles all of the administrative matters relating to the loans

Maneo received venture capital from J-Seed Ventures Inc. and Yasuda Enterprise Development Co., Ltd. The last funding round was in April 2008 for 80 million Yen (approx. 0.75 million US$). The first funding round was in April 2007.

The company website currently says “Coming in Summer 2008”. Zopa and Prosper also have announced plans for Japan, but no launch date has been set so far.

(Sources/further reading: 1, 2, 3 – all in japanese)

maneo screenshot date 08/01/2008