Marketing

Marketplaces Step Up Incentives for Investors

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Currently there is an increase of promotions by p2p lending marketplaces in order to acquire and activate retail investors. Cashback offers are more frequent and Funding Circle is giving away iPads to investors that will invest at least 20,000 GBP during the Funding Circle spring promotion. Investors welcome these added benefits, but for marketplaces it is a fine line to walk. They want to grow originations, but risk that investors will expect getting extras and might hold back further investments until the next offer is made.

Funding Circle Spring Promotion
(Image source: Funding Circle)

Google Advertising Lending Club Loans

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I have written about the partnership between Google and Lending Club earlier. The image below shows an actual advertising message Google is sending to its Adwords customers. Note that a special loan is offered, not a standard Lending Club loan. This partnership is a great match for both Google and Lending Club. Google can enable its customers to get access to the funds they need to grow their business and potentially spend more on advertising services supplied by Google. Lending Club can target selected businesses, which were prescreened based on the data Google has via the Adwords customer relationship.

google-lendingclub
Image source: Business2community.com

 

Rebuildingsociety offers one Business the First 25K Interest Free

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Rebuilding Society LogoUK p2p lending marketplace Rebuildingsociety currently offers a promotion where one business will receive 25,000 GBP of their loan interest free. Loan applications received until 31 August 2015 will enter into the promotion.

Daniel Rajkumar, CEO of Rebuildingsociety.com, said: ‘Companies seeking loans now have peer-to-peer platforms as a mainstream alternative to the banks and I’m delighted to be giving a 25,000 GBP interest free loan to a business. Businesses seeking loan finance can approach us either through commercial finance brokers or directly and our platform will typically enable viable applications to get finance within 4 weeks.’

Lending Club Becomes Exclusive Partner for Financing on Homeadvisor Site

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Lending ClubLending Club and HomeAdvisor signed a multi-year marketing deal, that will make Lending Club the exclusive partner providing access to loans for consumers seeking home improvement project financing through the HomeAdvisor website. HomeAdvisor is an online home improvement marketplace where homeowners can connect with pre-screened local home repair and improvement professionals. Continue reading →

Ratesetter Very Satisfied With Partnership With Mobile Phone Provider

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UK p2p lending company Ratesetter says its partnership with mobile operator giffgaff is very successful in driving loan demand. The partnership began in the end of 2013 and allows giffgaff to offer handsets to customers without an immediate upfront payment based on joint credit and fraud management technology.

Ratesetter says ‘The number of giffgaff loans doubled month-on-month in April’. Rhydian Lewis, CEO and Founder of RateSetter, said: ‘Our ground-breaking partnership with giffgaff shows the potential within the P2P sector to power a whole range of consumer services, starting with mobile phones, …’.
A spokesperson from giffgaff, said: ”This initiative has been revolutionary for our member base. We are now able to offer mobile handsets through our website, based on the easy provision of cost-effective loans provided by other members of the public. … ‘.