German p2p lending service Lendico will launch tomorrow in the Spanish market. ‘Spain is an attractive market with great potential due to the credit crunch since 2007,’ says CEO Dominik Steinkühler. Maximum possible loan amount is 25,000 EUR, offered at between 6.29% and 25% APR.
‘Lendico poses a direct threat to the comfortable position of traditional banks in the market. From the beginning Lendico was developed as a digital alternative to the banks,’ says Steinkühler.
The safeguards and regulations are similar to those of any bank. Lendico is a member of the National Association of Financial Credit (ASNEF) Establishments and works directly with Equifax for risk management and control of delinquency.
As reported earlier, all registered Lendico lenders, not just Spanish residents, will be able to lend.
Spain is the first international market Lendico expands into after launching in Germany in December 2013. While some functions are operated from the Berlin head office there is also an office in Madrid there. And Lendico says the team in Madrid is working on launching the service in South America.
New p2p lending services are launching so fast, it is impossible for me to give each of them the detailed coverage they deserve. Instead I’ll just report here that in the past weeks eLoan (in Israel), Zank (in Spain) and WeLend (in Hongkong) – related news article – have launched.
This post reviews a selection of p2p lending companies and does a rating on more factors than just loan volume. While I describe below what factors led to my rating, please note that the rating represents my personal opinion.
The table lists the companies in alphabetical order and gives:
New loan volume per month
This amount is in all cases but Zopa retrieved from the company websites and represents loans funded from Feb. 16th till March 15th 2012, and then converted into US$ at today’s currency exchange rates.
Brand/Press
Extend and tone of press coverage in the past months. Since a large share of new users is introduced to p2p lending services via media, positive media coverage is extremely important. Continued positive media coverage has helped some companies to associate positive values to their brand.
Growth/Marketing
This column especially rates if the new loan volume is growing continuously month after month. Furthermore it puts the absolute volume into perspective to the size of the market. It is obvious that absolute numbers in a country with a small population (e.g. Estonia) will be much lower than those in a country with a large population (e.g. US). Furthermore it takes into account if the (online) marketing measures of the the company succeed in winning new borrowers and lenders (though in most markets lenders do not need to be actively acquired).
Sustainability
Sustainability rates a mix of several factors:
ROIs for lenders / default rates Most p2p lending companies that failed in the past, did so as a result of high default rates which led to negative lender ROIs and caused massive lender churn
Ability of company to raise new funding Most p2p lending companies still have to bridge a considerable time-span at their current growth rate before they become cash flow positive. The ability to raise more funding to finance continued operation is essential for their success. Isepankur announced that it operated profitable in 2011.
Business model
User satisfaction
This rates the publicly voiced user opinion. Major factor are the comments in forums. To a lesser degree I took the user experience published in blog articles into account. The problem with lender experiences published in blogs often is that the writer is casting a positive image, since he earns commissions for newly referred customers through the affiliate program of the p2p lending site. Also these review are often written at the start of the lending activity at which point the lender’s ROI is naturally unharmed by the experience of defaults.
*estimate Empty fields: I had not enough information to rate these. E.g. with some of the new UK p2p lending companies I felt I had too few indicators to reach an opinion.
Availability of information also influenced the selection of companies. Due to language barriers including more services (e.g. the Japanese p2p lending companies) was not feasible for me.
Developments since last year
UK and US markets show impressive growth. A few smaller players stopped funding new p2p loans (Quakle, CommunityLend, BigCarrots). German services are struggling to achieve growth (Auxmoney had 2 good months lately).
Visualizations are great to show data that would otherwise just be a long list. I decided to create a map of the p2p lending landscape in Europe. It shows active and discontinued p2p lending services in Europe (including p2p microfinance). Not listed are sites that are in pre-launch stage. All of these marketplaces have been featured earlier in the P2P-Banking.com blog. If you want more information about any of them just enter the name in the search box on the top right of this blog.
Notice to other websites: You are free to copy and use this map, provided you agree not to alter or resize the image and you will set a link to this article.
Notice to p2p lending sites: If you want to be included in a future version of this map, contact me to learn how.
In yesterday’s newsletter Spanish p2p Lending service Lubbus (see earlier coverage) has announced that it succeeded in deploying it’s platform to 5 additional countries.
Comunitae is currently showing how the P2P lending model works to the Spanish community. In July, the first 10 loans were granted, among them very different loan purposes such as office refurbishment or wedding expenses. There have been also many cancelled loans mainly due to insufficient lenders or discrepancies in information. The total volume lent in July was 58,500 EUR (approx. 84,000 US$) at an average rate of 10.36%. It seems Comunitae is starting to work with cautious steps.
Currently there are 36 accepted auctions asking for a loan, only one of them is completed, in which there are 61 bids for a 4,000 EUR loan at a 13% maximum rate. . In July there has been 50 working auctions for loans as average, 645 people willing to lend money and 780 firm petitions for a loan, 5,033 users have been registered so far. The cautious approach Comunitae is taking, led to rejection of 70% of the borrowers asking for a loan, looking for a default rate of 1%.
Although Comunitae recommends interest rates by ranking borrowers from A to C and maturity with clear rules, lenders decide within a range established by the borrower which is normally higher than recommended by the company. That could show a scarcity of lenders. It seems that this is not a concern to the company – they ask for demanding and selective lenders. Trust is the root of the model and they also developed a groups section where everyone can create or join a group. However one of the groups is sending messages to almost all borrowers to join which could be a spam issue to be dealed by Comunitae or a bad practice to be felt by users and the group to be generally rejected. It seems the group creator wants to advertise his own blog.
Comunitae’s Community Manager Millán Berzosa is working hard to show how the model works with a high response from online media as well as Spanish traditional media with interviews, reports or news on a even weekly basis. Coverage is reported on the corporate blog.
Jesús Martin Calvo writes as a guest author for P2P-Banking.com covering p2p lending developments in Spain. He just finished his studies in Law and Business.
