UK p2p lending company Ratesetter says its partnership with mobile operator giffgaff is very successful in driving loan demand. The partnership began in the end of 2013 and allows giffgaff to offer handsets to customers without an immediate upfront payment based on joint credit and fraud management technology.

Ratesetter says ‘The number of giffgaff loans doubled month-on-month in April’. Rhydian Lewis, CEO and Founder of RateSetter, said: ‘Our ground-breaking partnership with giffgaff shows the potential within the P2P sector to power a whole range of consumer services, starting with mobile phones, …’.
A spokesperson from giffgaff, said: ”This initiative has been revolutionary for our member base. We are now able to offer mobile handsets through our website, based on the easy provision of cost-effective loans provided by other members of the public. … ‘.