A new research report on peer to peer lending was published at VRL KnowledgeBank. The 200 pages PDF-report (table of contents), written by Ray Cain, can be purchased online. It covers the following issues:

• What is P2P lending? Who are the main players?
• What is their operating model and crucially their profitability projections?
• What are the practical issues involved in building a large virtual community of lenders and borrowers, such as compliance, identity verification, credit screening, IT infrastructure, customer service and marketing? Can borrowers and lenders really be peers?
• What short term lessons can financial services providers draw from P2P?
• The future for P2P lending… is it an opportunity or a threat for the lending industry? How to blend P2P with other financial services? Can it be rolled out across the full range of mass market retail financial services?