Today VISA introduced p2p personal payments in the US market. VISA partnered with CashEdge and Fiserv which will incorporate the new service to their platforms Popmoney and Zashpay.

The service allows to make payments directly to the recipients VISA account.

The new VISA person-to-person payment service was launched first with selected partners in Europe in February.

VISA seeks to capture market share for online payments from Paypal.