Intruders TV did a long interview with James Alexander of Zopa.com covering the development of Zopa, regulation, market approach, lender and borrower advantages, the competition and other topics. The video starts of with polling passers-by on the street whether they heard of Zopa and would use peer-to-peer lending themselves.

(Source: Intruders.tv) 
P.S.: Noticed the bulletpoint on the whiteboard "Sell loan on phone".